SEQ’s apartment development site market is regaining momentum—not with a bang, but with quiet, fundamentals-led progress. 

Transaction volumes remain below long-term averages, but early 2025 has brought back a cautious sense of confidence. It’s selective confidence, focused on well-located, DA-approved sites—especially those suited to premium, owner-occupier apartments. 

Gold Coast Leads in Activity, Brisbane Draws Demand 

Right now, the Gold Coast is setting the pace. It’s ahead in both deal flow and listings. Brisbane, meanwhile, is seeing strong developer interest, but the supply of premium sites just isn’t there. 

Developers are chasing inner-city suburbs with views, solid transport links, and established amenity. These locations offer planning certainty and shorter delivery windows; both are crucial in a market grappling with delivery risks and cost pressures. 

Infill Sites and Execution Certainty Take Priority 

Demand is shifting. Smaller infill sites are now the clear frontrunners. They cater to downsizers and lifestyle-focused buyers seeking low-maintenance, well-located homes without compromising on quality. 

Developer-builders and vertically integrated groups are leading the charge. Their in-house construction capabilities give them an edge in managing rising delivery costs and reducing external risk. Execution certainty is now a competitive advantage. 

Coastal Markets Show Cautious Intent 

On the Gold and Sunshine Coasts, activity has pulled back slightly—but remains steady for sites that meet tightened feasibility thresholds. Developers are favouring boutique and mid-rise formats, with a sharper focus on architectural quality and differentiation. 

Caution is the dominant theme. Strategies are conservative. Pricing must reflect presales challenges and a crowded premium market. 

Fundamentals Remain Strong 

The sites attracting attention all have three things in common: low holding risk, clear delivery pathways, and proven buyer demand. 

With strong population growth, tight vacancy rates, and a continued shortage of quality dwellings, SEQ’s fundamentals remain solid. Expect the apartment development pipeline to gradually reactivate through the rest of 2025. 

Cautious optimism may not make headlines—but it’s what’s moving the market forward. 

This article references findings from our May 2025 SEQ Apartment Report. Read the full report here.