South East Queensland’s (SEQ) land market is heading into the second half of 2025 with momentum. With population growth accelerating and buyer confidence rebounding, the fundamentals are pointing forward.

Demand is surging, but supply is falling behind.

The outlook is compelling: strong migration, rising investor interest, and a widening gap between housing demand and the pace of land delivery. Buyers are circling, and developers are adapting, but supply remains the sticking point.

Lot registrations have dropped to their lowest level in five years, and most major growth corridors are running on less than a month’s stock. Land prices are climbing, and for the first time on record, the price per square metre has cracked $1,000.

Rate cuts fuel momentum

The Reserve Bank’s recent interest rate cut has lifted borrowing capacity and helped restore sentiment. Sidelined buyers are re-entering the market, and Queensland is now leading the country in investor loan growth — surpassing Victoria for the first time in half a decade.

Infrastructure investment and the long runway to the 2032 Olympic Games are adding to the state’s long-term appeal. Confidence is rising, and capital is moving with it.

Developers shift strategy as competition intensifies

With supply unable to keep pace, developers are adjusting their approach. Sites offering short-term delivery certainty or long-term strategic value are in sharp focus. Structured deals, joint ventures, and strategic land banking are on the rise.

Unlocking land will increasingly rely on more than just market demand — it will require proactive government engagement, planning reform, and infrastructure coordination. In a market where demand is a given, the real race is on the supply side.

This article references findings from our July 2025 SEQ Greenfield Market Report. Read the full report here.