Demand for development ready land in South East Queensland (SEQ) is hitting new highs. Developer confidence has climbed since November, with competition heating up for zoned land and Priority Development Areas (PDAs). A tightening supply pipeline, planning delays, and shifting policy settings are beginning to reshape the landscape.  

State government moves intensify focus on SEQ 

Recent government announcements, including new Investigation Areas and other PDAs, have only sharpened interest. With affordability slipping in inner urban areas and population growth continuing to rise, more developers and buyers are shifting their focus to greenfield estates.  

Strategic buyers lead the charge 

While demand is strong, unlocking land remains a challenge. Infrastructure gaps and planning hurdles are slowing progress. Developers are responding by zeroing in on sites that offer near term certainty or long term value. Land values are rising as a result, and momentum is building.  

Local and interstate groups are both active. Despite higher construction costs and interest rates, confidence in SEQ’s core fundamentals remains firm.  

Melbourne groups eye SEQ as next frontier 

Our latest findings show that the affordability gap between SEQ and Victoria is narrowing. For Melbourne-based developers, this is a strategic window to build future pipelines ahead of the next upswing.  

Expect more joint ventures, off-market acquisitions, and deeper engagement with government. SEQ’s growth corridors are already buzzing, and developers are positioning for the long game.  

This article references findings from our July 2025 SEQ Greenfield Market Report. Read the full report here.